Compliance guide6 min read
Think 25 Age Assurance for Gambling Venues
Think 25 in betting shops, casinos, bingo halls and AGCs: the 2024 rules, and how AI age estimation helps staff spot customers who may need an age check.
Think 25, applied consistently, on every customer.
ClientScan estimates age as customers enter and prompts staff to check ID for anyone who may be under 25 — before they reach a machine or the counter.
- Age validation
- < 1 sec
- Think 25 mandatory
- 30 Aug 2024
- Age checks + self-exclusion
- 1 camera
The challenge: Think 25, all day, every day
Since 30 August 2024, the Gambling Commission requires casinos, adult gaming centres, bingo and family entertainment centres, and betting premises to apply Think 25 — asking for ID from anyone who appears under 25. Smaller venues also lost their exemption from test purchasing. Read our Think 25 guide.
Judging age is subjective, and staff are often busy. Customers who head straight for the machines can be missed entirely.
How ClientScan helps
- Age validation in under one second as customers enter.
- Real-time prompts when someone may be under 25, so staff can check ID before gambling starts.
- Demographic insight — age and gender reporting helps you understand who uses your venues and when.
- One installation, two duties. The same entrance camera supports self-exclusion.
Consistent, and evidenced
Automated prompts don't vary between colleagues or shifts, and they create a record you can use alongside your test purchasing results to show your age verification controls are working.
Responsible by design
Age estimation involves processing facial images. We'll help you understand how data is handled so you can complete your DPIA and update your privacy information — see our UK GDPR guide.
Frequently asked questions
01Does age estimation replace ID checks?
No. It is a prompt. When ClientScan estimates that a customer may be under 25, staff are alerted to check acceptable ID. The ID check remains the control.
02Can the same system handle self-exclusion?
Yes. The same camera and software recognise self-excluded customers and estimate age, so one installation supports both duties.
Further reading
Related insights
Data protection4 min read
Is facial recognition lawful for self-exclusion? A UK GDPR guide for gambling operators
How UK GDPR applies to facial recognition for self-exclusion in gambling venues: biometric special category data, lawful basis, DPIAs, signage, retention and what the ICO has said.
Practical guide2 min read
Camera placement for accurate face recognition in gambling venues
Practical guidance on camera resolution, position, lighting and entrance design to get reliable face recognition for self-exclusion and age checks.
Talk to us
See how ClientScan works for age verification.
Find out how ClientScan helps your team enforce self-exclusion and Think 25 — on standard hardware, with the cameras you already have.